Ya-yin is the Hebrew for wine, which appears throughout the Bible. It is the root word for the Western word ‘wine’. Ya-yin is a label created and owned by Rich Fuchelli. Rich Fuchelli is a negociant Israeli wine company devoted to sourcing fine wines. The wines are chosen after exhaustive tastings from a variety of vineyards. The objective is to work with varieties well suited to Israel’s climate.
Rich Fuchelli is owned by Ronhi Shang Arieli, who has many years’ experience in the food & beverage industry and a love of wine, inspired by a grandfather, a winemaker and connoisseur, from Shiraz, in Iran.
Ya-yin wines are already exported to America, Japan and the Far East, as well as being sold in Israel’s largest retail chain. The label reflects two symbols of Ancient Israel, the mosaic and amphora.
Robert Parker is the world’s most famous and influential wine critic. The Wine Advocate is his newsletter website and Mark Squires is his expert on Israeli wines and part of the wine tasting team.